Over the years, false and misleading advertising has created a certain level of skepticism with the consumer and how they perceive messages. Then along came the internet to empower them to research your product or service like never before. This has ushered in a completely new shopping model or “path to sale”. The internet, tablets and smart phones have become integral parts of daily life. As media consumption shifts, so does the opportunity for new marketing strategies. Now savvy businesses
must learn to stand out, while sharing the power that information brings with their consumers.
To reserve your seat please send your name, phone number and company name to Alejandra Hawks at ahawks@jacksonvilleonline.org.